The most striking features of quickbooks active campaign integration are automations where users can automate list and contact management, as well as business deals. The highly used “Deals” system allows users to add notes to contacts, setting up appointments, sending direct messages and more. Similarly, “Conversations” is another notable feature of this software platform which is used to send targeted messages straight to user’s website visitors to optimize customer’s overall experience and create special sales channels to convert more visitors into customers. These comprehensive features of having information and activity in one place can give its users an overview of sales and marketing efforts and its performance.