When you talk about business organizations and how important creating awareness about themselves is for them in the market, then you will need to understand the fact how it affects their performance as well. It is a very simple concept, you can’t really be successful in the market if people have never heard about you therefore most brands opt to make a wikipedia page for their products and their overall operations just so that they can create awareness about themselves in the most effective and efficient manner. What other ways can brands use to create awareness?