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The Success Story of Moonton and Mobile Legends in Indonesia
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The Success Story of Moonton and Mobile Legends in Indonesia
The recent acquisition of Moonton by Bytedance sparks the question about the company's future and the fate of MLBB's esports ecosystem. In this article, Aswin Atonie,Brand Manager of Moonton Indonesia, also shared his insights about the direction of the company's development. Before all of that, however, let's take a step back into the past and observe the path that Moonton took to reach its success.To get more news about top up mlbb, you can visit topuplive.com official website.
According to Moonton Games' official LinkedIn page, Shanghai Moonton Co., Ltd was founded in 2014 as a software company and, eventually, shifted its focus into game development. Moonton's first game was called Magic Rush: Heroes, which has the generic gameplay collecting heroes through gacha.
A year after the release of Magic Rush: Heroes, Moonton released a new game we all know today as Mobile Legends. Back in 2016, the game was released under the name Mobile Legends: 5v5 MOBA, which got renamed to Mobile Legends: Bang Bang soon after.
Competitive mobile games (especially the MOBA genre) are still relatively new and underdeveloped in 2016, prompting many game developers to take the early opportunity to jump into the genre. For example, other than Mobile Legends, Vainglory was released by a new developer called Super Evil Megacorp. Gameloft, a well-established game development company, also created its own version of mobile MOBA called Heroes of Order and Chaos.
Unfortunately, Moonton's journey in developing Mobile Legends had a rough start, facing a number of controversies in the early years.
In the early versions of Mobile Legends, the game was argued to appear unoriginal and copied ideas from other franchises. For example, back then, Alucard very much looked like Dante from the Devil May Cry series. Akai also appeared as a panda wearing pants and carrying an iron ball, which has a slight resemblance to Po from the Kung Fu Panda movie. Franco also arguably a direct copy of Pudge from Dota 2.
Interestingly, there were no complaints or lawsuits coming from the organizations that owned Dota 2, Kung Fu Panda, or Devil May Cry. However, one particular game developer, Riot Games, does have something to say about Moonton's growing franchise.Riot Games launched a lawsuit against Moonton in the central court of California, United States, on June 7, 2017. At that time, Riot Games accused Mobile Legends: 5v5 MOBA and Magic Rush of copying or mimicking League of Legends. In its court documents, Riot provided several screenshots that shows the similarity of the content between League of Legends and Moonton's games. Here are some examples of the accused plagiarism, taken directly from the official court documents,
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Moonton's success story with Mobile Legends in Indonesia is nothing short of remarkable. With a strategic blend of engaging gameplay, regular updates, and community engagement, they've captivated the gaming scene. What's truly impressive is how they've leveraged online platforms to create a thriving ecosystem, as seen on various sites, For enthusiasts wanting to dive deeper into the Mobile Legends universe, this comprehensive link is a treasure trove: on this https://linkr.bio/wiccap website. Moonton's journey exemplifies the power of innovation and connection in the digital age. Mobile Legends has become synonymous with mobile gaming excellence, drawing millions of players across the archipelago. Their savvy marketing campaigns and partnerships have further solidified their position as a leader in the industry.