23 Common SWOT Analysis Mistakes You Should Stay Away From

  • Writing a SWOT analysis is no easy feat. But, it’s an unavoidably important task for business and management students. You may come across a wide slew of help with case study online. Thus, here are 23 common SWOT analysis mistakes you should avoid while writing this paper.

    1.Vague data about the market

    No matter what your topic is, the SWOT analysis should include some of the background details about the market Test help and the brand in the beginning. Make sure you gather relevant data to write the SWOT analysis.

    2.Subjective approach

    Research in a case study is an objective approach. That means you needn’t have to display your personal opinion about the topic.

    3.Incomplete information

    You may get hold of the information in its raw form. So, you need to arrange the pieces of information in a logical order.

    4.Unfocused approach

    Sorting ideas and gathering history assignment help information may distract you from the real work. So, stay focused throughout the case study writing process.

    5.Wrong format

    SWOT stands for strengths, weaknesses, opportunities and threats. And you should write it in the same order in your paper.

    6.Double entries

    You don’t have to repeat any piece of information. Redundancy can bring down the quality of your SWOT analysis.

    7.Unrealistic ideas

    Inappropriate assumptions of strengths, weaknesses, opportunities and threats can land you in trouble. So, stay away from unrealistic ideas in the SWOT analysis.

    8.No time frame

    Remember, SWOT analysis is always considered credible if it is conducted in a specific time frame. Not doing so makes your study inaccurate.

    9.Lack of quality benchmarks

    Benchmarks in SWOT analysis helps readers measure how well your estimation ranks up. That way, it’s easier to predict the profits of the firm.

    10.Inaccurate goal estimation

    This mistake leads to inaccurate details in the strengths and opportunities sections in the SWOT analysis. So, be clear with the objectives.

    11.Overestimation of strengths

    It’s a general mistake to overestimate the strong points of the market. So, consult with your peers to get the right set of data.

    12.Underestimating the weaknesses

    At times, you may assume the weaknesses not to be strong enough. Financial Accounting Assignment Help means you aren’t well prepared for contingencies.

    13. Generalisations

    Generalising the strengths and weaknesses can only affect the quality of your SWOT analysis. It leads to data inconsistencies and mistakes.

    14. Lack of clarity

    Set straightforward objectives before you start writing the SWOT analysis. It is less time-consuming that way.

    15.No in-depth analysis

    You should always cite the sources used in the analysis. Check the format followed by your university.

    16.Not customising data

    You should treat each SWOT analysis as a separate entity. Adapt to the market scenario as per your topic.


    Avoid contradictions as much as possible. Contradictory statements do not let you have a definitive conclusion.

    18. No PESTLE analysis

    Include this section even if not asked to. Highlight the political, economic, social, technological, legal and environmental factors.

    19.Grammatical errors

    Your SWOT analysis should be 100% error-free. Get it checked by a grammatical checker before final submission.


    Even 1% of plagiarism can have a severe impact on your paper. So, cite the sources or use a plagiarism checker tool.

    21.No input from others

    Essay writer Consider other relevant contributions in your field while writing the SWOT analysis.

    22.Too narrow of a focus

    An ideal SWOT analysis shouldn’t have a focus that’s too broad or too narrow.

    23.Performing an analysis once

    Make it a point to perform the analyses at least twice before using the data in your paper.

    Stay away from these mistakes and score good grades in your SWOT analysis.