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  • I'm from Lincoln, Nebraska. A few years ago, I realized I had an entrepreneurial spirit formal dresses . I was a bit tired of the typical 8 to 5 job and longed to have my own business and be my own boss.

    I am a former journalist who worked as a reporter and editor for newspapers and international news agencies. I make money as a freelance writer. I used to own a speed dating company. I am a professional photographer working in wedding and portrait photography.

    You may be wondering how and why I got started in the formal wear business. As I said before, this wasn't really planned. A friend of mine runs a clothing rental business in a rural area a few miles from Lincoln. She and her family moved away, leaving a void in the Lincoln area for women and girls looking for formal clothes. A few days later, it occurred to me that I could be the one to fill that void. It was indeed a sudden epiphany. I contacted my friend and she agreed to sell me some of her dresses. From there I started collecting gowns. People started donating clothes to me. I buy mostly brand new wholesale.

    I started the business in the basement and moved into a retail store a few months later. Then I decided to convert the business to a more online format, which is how it exists today.

    Fun fact about me is that I'm married to Tony, a teacher. I don't have kids of my own, but I consider myself a pet parent to our two puppies and two cats.

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