Starting to introduce your new beverage product ideas into the highly competitive market is a decision that cannot be taken lightly. A lot of work needs to be done before you fill up your first juice bottle. The work you put into your idea beforehand usually determines your success, so it’s important to do your homework and create the most powerful product possible. As a small business owner, you are responsible for conducting the necessary due diligence to ensure that your product is competitive with many other brands already in the market. The following guide will help you begin the process of becoming a successful beverage entrepreneur.
The first part-running errands
Brainstorm your ideas
product category
You start with the initial product idea, but you must also consider all the ins and outs of the beverage industry itself. When combining your products, consider the big picture. Do you plan to sell only one product or multiple products? The beverage industry offers many types of beverages, including:
Energy drink
Healthy drink
fruit juice
soda water
Coffee and tea
soda water
Alcoholic beverage
Of course you also need to consider how to use Beverage Bottle to package it
Consider which product category your idea fits so that you can conduct appropriate research and effectively analyze the competition.
Test recipe
Although you may be famous for a drink, especially if you know that all your friends like it, it pays to spend the time perfecting your initial product idea and the formulation of other potential products. Try different recipes. Host a wine tasting with your friends and family to get feedback. Show your product to the public to get more feedback. Ask your local grocery store if it allows you to take a taste test with customers on Saturday morning. The more information you collect about consumers’ perceptions of your product, the better you can develop. listen. Take notes. Talk face-to-face with people to gain insight into what your product needs to succeed.
Develop your product
Bring the feedback and different tastings you collected in a few weeks back to the drawing table. You may find that the entire product range has changed, or you may find that you have prepared high-quality product ideas for the market. The more time spent developing and perfecting the product from the beginning, the greater the chance of success in the end.
Take the time to develop your business plan
Don't doubt the power of the business plan. This plan will not only help you follow up marketing and sales after the product is launched, but it may also be the key to finding that the process is not worth the time. As you complete the different parts of the business plan, you must be able to answer important business questions and study important data. Throughout the process, you may find that your business is more expensive than you realize, or requires more time than you have to provide. If you can see the results of the business plan, then you have begun to develop a solid plan for success. You will have an intuitive understanding of the entire business. This will enable you to make more informed decisions from the start and prepare for expansion as you grow successfully.
Components of a business plan
Analyze the market
One of the most important parts of your research involves competition. Your research should include all markets-local, regional, national, and international markets, even if you only plan to sell locally. If your product succeeds locally, its influence in other markets will increase. Know in advance what else is on the market so you can prepare for this growth.
Local/Regional Market-Know what beverages are being produced and sold locally and in your state. Many entrepreneurs are willing to discuss certain aspects of their business with you, unless you intend to become their direct competitor. You might even ask to follow this person for a day or two. This will help you truly understand the business needs.
Domestic/international market-study the history of other large product companies whose products are world-renowned. You should read some industry websites and magazines to better understand the larger market, important trends, and other data that are vital to the beverage industry.
Develop your marketing plan
Your marketing plan must cover many areas. Not only does it involve the process of providing your product to consumers, it also requires a lot of thinking about the big picture. You must identify several key components of your marketing plan, including:
What is your target market/population/who? Consider the people you will market to mainly based on the type of beverage you will produce. Is it a child-friendly juice? Adult-only alcoholic beverages? A healthy juice suitable for the fitness market? Your marketing efforts will largely depend on your target demographic, so you must be able to identify the right demographic.
What is the difference between your product and com? The family becomes the initial investor in your business. No matter how you choose to obtain funding, please ensure that everything is done on a professional and legal level to avoid problems when your product sales take off. With a complete business plan, you have a better chance to attract interested parties to invest in your ideas and products.
legality
It is recommended that you consult experienced lawyers and accountants when preparing your business plan to ensure that your facts and data are accurate and legal. Before your product goes on the market, there are some important legal issues to consider. These factors include:
Do you run it yourself? Form a partnership or company structure? If this is entirely your business, you can make your own decision. If you work with one or more people on beverage products and brands, it is important to build your company correctly from the start. A lawyer or account can help you understand the options for legally setting up a business​​.
The legality of patents and protections. Once you have developed your product, you must study the basic elements of patenting and protecting it. This includes not only your beverage products, but also your slogan, logo, and other marketing designs. Without proper protection, your ideas may be developed by others, which may endanger your business. Learn more about trademarks, copyrights, and other legalities in the beverage business by consulting industry experts.
Local/national license. There are federal and state laws regulating the beverage industry. You must research the laws related to your products to ensure that your business has the correct licenses and certifications. Without proper permits, regulators may close your business, and you may face huge fines for violating regulations.
Insurance. Consult a commercial insurance agent to understand the beverage industry and general business insurance policy requirements, including liability, property protection and vehicle insurance.
produce
Understand manufacturing needs/outsourcing
Manufacturing your product is a difficult job. It is important to study the cost and legitimacy of doing it yourself or outsourcing work to a certified manufacturing company. Conduct face-to-face interviews with different manufacturers to find out which manufacturer is best for your company and product. Include production costs in your business plan so you can know exactly what will happen when bottling beverages.
Raw material source/cost
For most beverage entrepreneurs, it is vital that the freshest ingredients are added to their products as much as possible. You must understand the process of sourcing the best raw materials and determine the cost-effectiveness of all options. Would you use only local fruits to produce fresh juice? How many ingredients are needed to produce a large batch of products? How much does the cost of local ingredients compare to the shipping cost of domestic/internationally purchased products for seasonal products?
Production equipment
If you plan to manufacture your own products, your initial investment will require the purchase or lease of suitable equipment. Investigate opportunities to purchase new and used equipment. Determine where to place the equipment in the manufacturing process. Please pay attention to the cost of purchasing the equipment and operating it yourself and the cost of outsourcing it to the manufacturer.
Staff
Although you may have multiple jobs initially, there is no doubt that you will need reliable employees to help with sales and manufacturing. Make sure to factor in staff costs in your business plan. Will you hire full-time or part-time employees? What is the reasonable salary standard for employees? How many employees do you need during the start-up and growth process? Consult a human resources expert to ensure that you understand the agreements for hiring and maintaining employees, records, insurance, tax information, and payroll.
Delivery/distribution
Whether you plan to do all the deliveries yourself during the start-up phase or are looking for a larger distribution deal, it is important to consider all your options and related costs. It may be easier to deliver the product yourself at first, but still requires a lot of money in terms of gas, mileage, vehicle maintenance, employees, and insurance. If you want to get your product into a wider distribution channel, it may be worthwhile to consult a broker in the field.
Final thoughts
The beverage industry is a highly competitive industry, but as long as you have the right products and a reliable business strategy, you can conquer it as an entrepreneur. Read the history of many popular products today to get inspiration to continue pursuing your dreams. Through research and hard work, you have many opportunities to turn a good idea into a gold mine.
If you have no idea, Plastic Cosmetic Bottles is also a good idea, but you have to be food-grade.