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Locally made cold press is gold standard for juicers
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Locally made cold press is gold standard for juicers
dale Wettlaufer was a rocket scientist, which made him perfectly suited for a job building military defense equipment. But the aerospace engineer was uneasy about contributing to the war industry and wanted to devote his talents to something more positive.To get more news about Industrial Juice Extractor, you can visit hl-juicer.com official website.
So, in 1976, he walked away from his stable, well-paying career and retreated to his home in the woods of East Aurora. Soon after, a neighboring farmer asked him to build a juice press he could use to make apple cider for his roadside stand.
Today, that juice press is the gold standard in commercial cold-pressed juicing equipment – the minimal juice processing method behind a more than $350 million retail market and the fastest growing trend in the beverage industry.Wettlaufer’s company, Goodnature, has gone from selling the occasional press out of his barn, to becoming the largest industrial cold press maker in the nation filling multiple orders for powerhouse companies around the world – companies such as Whole Foods, BluePrint Cleanse and Starbucks subsidiary Evolution Fresh. It has opened a total of four new facilities – including a distribution center in Australia to ship the Buffalo-made machines to customers in the Eastern hemisphere. It is also about to add a 10,000-square-foot addition to its Bud-Mil Drive site on Buffalo’s East Side. In 2013, it launched a sister company, Pomeroy Equipment, that focuses solely on nurturing and training startup cold-pressed juice companies around the world.
People always said if you build a better mousetrap, they’ll beat a path to your door,” Wettlaufer said. “No one said it would take 40 years.”
All three of Dale’s children are part owners and help run the business. Son Eric is Goodnature’s vice president. Son Charlie is CEO of Las Vegas-based Pomeroy. Daughter Paige Drake is the company’s director of public engagement.
Paige calls her family’s rise to success an “accidental David and Goliath” story. Her dad always cared more about quality than success, she said, so when consumers and the juice industry made quality paramount, his inventions were right there waiting.The Goodnature design is patterned after the rack and cloth press, an ancient method used to make extra virgin olive oil. With that labor-intensive and time-consuming process, shredded olives are folded into cloth pouches, stacked on wooden racks, then pressed together to release their oil. Goodnature’s models work in a similar way. The fruit, vegetables or nuts are fed into a tube, where a blade slices them into a salsa-like “pomace.” The pomace is fed into open-top mesh bags, which the machine presses together to release the juice. The juice fills a receptacle beneath the bags, where it’s poured into bottles or glasses.