Forums » News and Announcements
Lessons APAC marketers can learn from Amorepacific
-
Lessons APAC marketers can learn from Amorepacific
In this joint MartechAsia Interview with Amorepacific and ADA, Joanne Hyojung Joo, Senior Vice President, Amorepacific and Anurag Gupta, Chief Operating Officer, ADA, share how eCommerce partnership with ADA has exceeded initial goals and led to more than double increase in Amorepacific’s performance across Southeast Asia.To get more news about bigo recharge, you can visit topuplive.com official website.
What Is Amorepacific?
Amorepacific is one of the world’s biggest beauty and personal care companies, with sales worth $3.7 billion. The South Korean company was founded in 1945, and manages over 20 beauty, health, and personal care brands, notably Laneige, Sulwhasoo, Innisfree, and Mis-en-scene. It is among the top 20 global cosmetic companies, with a presence in over 20 countries worldwide.Amorepacific emphasizes customer-centric innovative research and development and aims to cultivate next-generation beauty products with a deep commitment to sustainability and social responsibility.
ADA eCommerce Partnership
Hyojung Joo explained, “In 2020, the Covid-19 pandemic severely impacted the Amorepacific, including brands such as Laneige, Sulwhasoo, Etude House, and Innisfree. The pandemic led to store closures and changes in consumer shopping behaviour. Revenue from offline channels fell due to a sharp drop in foot traffic. It was essential for survival to transform our business structure into digital as fast as possible. This prompted us to revisit our growth strategy to increase digital presence and sales for business continuity and growth.”She added, “Through our eCommerce partnership with ADA, the performance of Amorepacific’s brands, such as Laneige, far exceeded initial goals within just eight months. Their solutions and campaigns led to a more than double increase in Amorepacific’s performance across Southeast Asia, in comparison to the period before ADA was officially engaged.”
ADA Data-Informed Strategy
Anurag Gupta of ADA also shared, “When we first began this campaign, we understood that Amorepacific had a lot of experience launching campaigns around global markets. Still, it had relatively little experience in launching campaigns specialised in e-Commerce channels in Southeast Asia. The company wanted to build a strong digital presence, including persuasive creative assets and successful promotional messages to bring new, quality traffic to their official stores on Lazada.”