DIGITAL MARKETING IN PAKISTAN

• Posted by Ali hafeez October 20, 2022 - Filed in Business - ##digitalmarketing #SIGBL #socialmediamarketing  - 695 views

  DIFFERENCE BETWEEN DIGITAL MARKETING VS TRADITIONAL MARKETING:

  Since the popularity of Digital Marketing in Pakistan , a never lasting debate has started. Digital Marketing agency  in Pakistan  vs Traditional Media Marketing. Which is better? Which offers a more ROI? And which is better suited to my Business?

  Traditional media marketing consists of newspapers, magazines, television, equity, radio, etc. Whereas digital media marketing includes social media marketing, Google AdWords, email marketing, etc. SIGBL helps you grow your business through digital marketing services as one of the leading companies to expand digital marketing in Pakistan. Below are some of the many benefits of digital media marketing.

  Traditional Marketing:

  ADVANCED TARGETING/SEGMENTATION:

  Digital marketing has the great advantage of offering precise targeting mechanisms for your ads.

  You can target your audience based on location, age, gender, behavior, interests, occupation, job title, company they work for, trends, even the phrases and keywords they type in Google, etc. in B2B and B2C scenarios.

  This invaluable targeting system increases the propensity to show ads to people who matter, e.g. people you can get conversions, leads, sales, feedback, etc. from

  Traditional marketing offers very limited targeting because the holding or TV ad is shown only once; We can't control who sees/interacts with content, so most people who view/interact with content don't become subscribers in most cases.

  TRACKING:

  Digital marketing company  offers superior tracking systems i-e you can identify the source of your audience/traffic,

  the time they spent on your website, the actions they performed, even the exact video of their activities, which buttons they pressed, which parts of the page received spontaneous clicks etc. These systems help us in judging the effectiveness of our ads, our target audience, and faults, issues of our websites/landing pages and response of the market towards our services or products.

  REAL-TIME MODIFICATION OF ADS/ BILATERAL COMMUNICATION:

  Since all data is available in real time, we can tailor our marketing campaigns according to the reactions of our target groups. Many of the guesses that marketers make during the design phase of a marketing campaign can be replaced with real-time facts and data.

  In addition, customers can register their feedback/responses, so that the DMM provides two-way communication leading to better connectivity between customers and vendors/suppliers.

  REMARKETING:

  DMM offers the unique and previously unheard feature of remarketing. We can collect the data from the people who are interested in our product or services. Moreover, we can even know the exact product or service they are interested in. After getting the lists of these people, we can target them with the ads of the products or services they are interested in, making a conversion very probable.
  
  In the first phase, we launch a campaign and collect our remarketing lists. In the second phase, we run a second campaign for the people in our remarketing lists and collect the data of the people who converted into clients thus making our second, more refined remarketing list and repeat this process again and again. Hence, all this results in a filtering process in which we can separate our clients from non-clients and continuously refine our lists.

  ROI

  Digital Marketing offers a very encouraging ROI. An exact figure may depend upon the exact case scenario but on average, DMM ROI ranges from 200% to 900%.

  This cost-effectiveness enables small businesses with low marketing budgets to be able to advertise their products/services on Digital Media.

  MARKET RESEARCH

  Various DMM tools can effectively serve the purpose of market research. As already mentioned, with real-time data available to us, many assumptions can be replaced with real facts. The demand for products/services in various regions can be estimated very efficiently. Various digital trends can be observed to predict the future of the market.

  What is Digital Marketing

  What is digital marketing? Digital marketing includes all marketing activities that use the Internet. This includes digital channels such as search engines, email, websites and social media that can be used to connect with current and potential customers.

  Unlike traditional methods, digital marketing can help you reach a wider audience and target potential customers who are most likely to purchase your product or service. Moreover, it is more cost-effective than traditional marketing. You can also measure your success and make marketing changes if necessary. Consumer screen time is at an all-time high today, and the internet is the best place to meet consumers. Companies around the world are taking advantage of this reality. They employ effective digital marketing strategies to ensure that their marketing efforts are more likely to reach their customers, which in turn yields greater commercial benefits.

  Key Benefits of Digital Marketing in Pakistan

  There are numerous benefits to digital marketing in Pakistan, but here are some of the most important factors that make Digital marketing such an essential  

  International reach:

  Traditional marketing is geographically limited and creating an international marketing campaign can be difficult, expensive, and time consuming. However, the best digital marketing services are provided on the internet. In other words, the reach you get from it is immeasurable. Even very small local business owners have the opportunity to take their business online to reach an international audience. This was never possible with traditional marketing and cost a lot of money.

  Access to this online world has opened up many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.

  Local Reach

  Global reach is the main benefit of digital marketing, but it also increases local awareness. This is especially important if your business relies on nearby customers within Pakistan. Local SEO and locally targeted advertising are beneficial for businesses trying to attract more customers. If your business is mainly reliant on local customers, Digital Marketing can play an essential role in creating awareness.

  Low cost

  With inflation rising, digital marketing in Pakistan is a great and effective way to promote your business or products. Whether you're promoting your business locally or internationally, digital marketing offers a cost-effective solution. It also allows small companies with highly targeted strategies to compete with large companies. Most of these strategies are free to get started (SEO, social media, content marketing, etc.). However, not all types of digital marketing are suitable for every business. Businesses can find the right solution based on their marketing goals.

  Beginner friendly

  There are many facets of digital marketing services to learn, but getting started is very easy. The nature of the goal and the scope of the campaign makes it more complicated. However, it's all about finding the right strategy for your business. SIGBL will help you in growing your business in Pakistan and Around the Globe

  Effective targeting

  Even if you don't have a clear idea of ​​your target audience, digital marketing allows you to extract data to see which audiences are most effective and optimize your campaigns around them. There are various targeting methods such as search engine optimization (SEO) keywords, pay-per-click (PPC), or social media demographics. With this large amount of targeting elements at your disposal, you can be assured that each campaign reaches the right audience. It also helps you analyze changing customer behavior and adapt your campaigns to these changes. This ability to quickly understand the changing needs of your customers is the surest path to success for any business.

  Numerous Strategies

  There are many different digital marketing strategies that different types of businesses can use. B2B companies interested in attracting international customers may have a completely different strategy than their domestic B2C companies selling apparel. Some businesses find it easier to benefit from content marketing and SEO, while others benefit from conversion-based advertising campaigns. The key is to always analyze your results and develop better tactics and methods over time. A well-executed digital marketing strategy will change and adapt quickly as business needs change.

  Conclusion

  Digital Marketing is one of the best ways for businesses in Pakistan to grow their audience and raise awareness as efficiently as they can without spending a huge amount of money. Sometimes, digital marketing may not be bringing in the desired results and in a case like that, digital marketing allows you to revisit the drawing board and reconsider strategies as well.

  If you’re looking forward to getting Digital Marketing in Pakistan for your business, SI Global is the way to go; with a plethora of experience in dealing with clients from all industries, SI Global has mastered the art of providing top-notch Digital Marketing services to their clients. To get in touch, write to us at info@sigbl.com.