Donohue is a good illustration of this and is far from home

• Posted by Best mengqin September 22, 2021 - Filed in Arts & Culture - #NBA2king  - 483 views

  With a huge fan base, with a passionate fan-base, the NBA 2K League has established itself as a viable and profitable product. However, Donohue asserts "we think we're only scratching the surface." He cites the 1.9 billion fans of NBA2king the NBA on social media, as a massive pool of potential.

  Then there's the question of whether NBA 2K can operate as a gateway to engage new fans in basketball generally and beyond, something Washington Wizards owner and media mogul Ted Leonsis has theorized. Donohue is a good illustration of this and is far from home.

  "My daughter, while the game was on suddenly he's coming to me and giving me the Warriors roster and talking about Steph Curry. I'm wondering, how is he staying awake until 10 o'clock at evening to watch these games, at the age of seven what? He's learning all about 2k and who's a good player based on their scores in 2K.

  For Donohue that is what he refers to as the "transformation that's going on of how young people consume content, and how different it's getting." Brands are benefiting from this which means that esports are "a ideal platform for partners, for example to reach out to an audience of a younger age that might not be using traditional channels.

  "The NBA is learning too about this new demographic and what they'd like observe. "The most significant difference between sports that I have seen in traditional sports is the voice of Buy 2K MT Xbox the fan, the strength of the fan" Donohue says.