Setting up an email distribution list: 10 ideas for generating
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Anyone who thinks email marketing is a thing of the past is underestimating the effectiveness of this marketing instrument. Small, medium-sized, large and internationally operating companies work with email marketing. Why? Because it works. There are many good reasons and many sophisticated ways you can convert potential customers into buyers. But the best strategy and product won't help you if you don't have someone to get your mail. Building an email distribution list is essential if you want to sell effectively. Therefore, in this article we will not only show you what email marketing is and how it works, but also give you practical tips on how to successfully set up an email distribution list.
What is Email Marketing?
E-mail marketing is an online marketing tool and can also be referred to as direct marketing. You can best free email services to send your campaigns. This is primarily about lead generation, setting up an e-mail distribution list and sending free e-mails using smtp service providers so that existing customers and new customers can be contacted with digital messages. The e-mails can be sent in such a way that companies either specifically write to a single person (one-to-one) or a specific group of people (one-to-many). As a rule, these digital messages are sent to get in touch with the target group and, for example, through a newsletter to inform about the company, the products and services or about current offers. As soon as customers have registered with their e-mail address, companies can use this lead generation and use personal address and information tailored to the interests of the customer to establish direct and personal communication.
Which customers are interesting for lead generation?
There are different categories of people when it comes to selling. There are those who want to buy no matter what, and those who don't want to buy. The third category includes those who might want to buy. Therefore, the last group is particularly interesting for email marketing and your mailing list.
It would be easy to say that one should try to collect as many addresses as possible. That is the truth, but one has to differentiate. There are email addresses and email addresses. What makes a good email address are the following:
- Active email address (the user checks his email)
- Professional interest (the user wants your information)
- Customer potential (the user can afford your product)
- Buying interest (the user (maybe) wants to buy)
Set up an email distribution list using email auto responders like sendin blue or if you are looking for some other tool there are plenty of sendinblue alternatives available:How do you get the addresses?You will now be presented with the ten best methods that will enable you to build a large distribution list with high-quality e-mail addresses. Maybe there is one or the other that you have already used yourself, but maybe also one that you did not know and that you should try out now.
1. CONTENT WITH ADDED VALUE
The key to successfully building an email distribution list and generating leads is offering something in return. Ideally, one that costs you nothing and offers the customer added value . This can include free text with tips or video content that the customer receives as soon as they give you their email. An example would be that you place an excerpt from an informative video on your website and then after a certain period of time request the e-mail address, whereupon you send the link to the complete video to the customers.
A special form of content with added value is also giving away e-books. It almost seems to the customer that you are paying in advance for their email address, which further increases the likelihood of an up-sell. An e-book is considered to be relatively valuable and is worth the email address to many people.
2. VOUCHER AND DISCOUNTS
One of the classics of email marketing include coupons and discounts. You offer the customer - either on the home page or during the ordering process - the opportunity to register for your newsletter and receive a specific voucher for it. This can be a percentage deduction from the order value or some other reduction in the price. People tend to like to save money when it's that “easy” to do. Another advantage of this method is that people who have either already bought, are about to buy, or will buy soon, prefer to register here. This means that there is a fundamental interest in your products and the likelihood of buying them again is increased anyway. The granting of a discount can also be combined very well with a time limit at this point,
There are also certain public holidays and festive days on which you can offer discounts and offers. For example, at Christmas you could send out a special Christmas newsletter that contains special Christmas vouchers. Here, the emotions of the customer are addressed to a special degree and the probability of a purchase increases again because these actions are restricted by the limited time (e.g. Christmas time).
3. ATTRACTIVE LOGIN PAGE WITH POP-UP WINDOW
It is not a lot of effort to implement a small box for "free registration" for your newsletter on your website. To do this, integrate advertising ads that pop up on your own page, which are visible at certain time intervals. Ideally, these should also directly clarify the added value that entering the e-mail address brings. But don't overdo it, otherwise the viewer could be annoyed and lose interest in the actual content. Well dosed, this method is a useful tool for enlarging the e-mail distribution list. A simple plug-in is sufficient for content management systems such as WordPress. Do not expect that too many people will sign up here, just the hint that there is a newsletter or something similar, can be beneficial.
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04. LEAD ADS
If you want to build a good email distribution list, you can also lead Use ads. You can generate this form of advertising directly via social media platforms. Basically, it is nothing more than normal advertisements: You try to use advertising to get the reader or user to give you their email address. Give the potential customer good reasons to give you their email address. You should test different platforms here to make sure in the end that you reach the people who can be converted via email in the end. The advantage of lead ads is that social media users don't have to leave their platform to enter their email address. Because this is already available to the platform. Therefore, networks such as Facebook , XING and LinkedIn are particularly suitable for this method .
5. SOCIAL MEDIA REACH
At this point you can also use your reach on social media channels . Regular notification of the possibility of subscribing to the newsletter can work on any platform. So if you have an attractive number of followers here, use these channels for your communication. Regardless of whether it's Instagram, YouTube or LinkedIn - maybe you can use this to reach one or the other, increase your lead generation and further expand your email distribution list.
6. INFLUENCER
Thematically, influencer marketing fits just as well at this point , because this is a special form of advertising. To do this, you work with a "well-known" social media personality whose followers match your target group. You pay the person money or offer them other added value. The influencer then advertises your company or your products and offers the followers a quick and easy way to subscribe to your email distribution list. By trusting the influencer, it is likely that users will then also register, so that you can address your target group in a completely different way.
7. FREE SAMPLES
Another temptation can be free samples. Whether tests or the option of testing certain services before making a purchase, potential customers can be tempted to quickly reveal their email address. However, through such methods you not only get the valuable leads, but also the trust of the customer. Because here, too, you make advance payments with free samples that are intended to encourage a purchase and give the impression that it is important to you that the customer should test your product first before they spend money on it.
8. SWEEPSTAKES
Everyone knows it: You offer one or more products that you will raffle off among the participants. All you need to do is enter your email address. This method has been tried and tested and usually works very well. For a competition, however, the main prize should be so tempting that many feel addressed and absolutely want to win. If you organize these competitions on social media platforms , you can generate even more reach and traffic with the competition conditions. It is therefore very suitable for setting up your e-mail distribution list.
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