Women and watches-shouldn't be so complicated
In this day and age, women are more and more Replica Luxury Watches buyers. Brian Duffy, CEO of Swiss Watch, said that in 2019, women accounted for more than 40% of sales in his organization, which is one of the largest Swiss watch retailers in the UK. Today, as the perception of femininity and masculinity continues to evolve, watch brands are expected to respond to the changing needs of their female customers in order to remain competitive in the market.
Indeed, watchmakers (mostly watchmakers who respect traditions) are increasingly recognizing this fact, and more watches are designed for women-diamond-studded collections, reduced dials or occasionally symbolically complex moon phase watches . However, even these concessions have highlighted the stale ideas that women want in watches. Marina Lunkina of the Moscow Public Relations Department wrote in the New York Times: “The world today makes women as active as men in business, social media and many other areas of life. , This obviously affects our style." Now, women demand complex watches with a strong modern sense to break the traditional femininity.
What do these developments mean for an industry that looks back regularly?
Take the Swiss luxury watchmaker Richard Mille (Richard Mille) founded his eponymous brand in 1999 as an example. When he first launched the barrel-shaped, high-tech replica Richard Mille Watch RM 001 watch in 2001, the rare watchmaker named after breaking the traditional watchmaking model, created a timepiece that shocked the comfort industry. "For the first time we witnessed Richard Mille RM 001, like [watch] Ursula Andress rose from the sea like Botticelli's Venus Beginning with the performance of Beethoven’s "Ode to Joy" in 1824 by the Cairnt Theater Theater Orchestra," Wei Ke wrote. The founder of the Singapore-based watch magazine "Revolution" published an article titled "The Watch That Changed the World" in 2018.
The delicate shape of Richard Mille's watch was conceived during one of Mille's sleepless nights. Mille said: "I tried to create a form that fits perfectly on the human wrist, with a certain sense of organicity, but also expressed my obsession with performance and technology." The soap in the bar brought it back to his Home, and then remade into a cardboard prototype, which turned out to be a legendary design.
Today, there are dozens of numbered editions in watchmakers’ collections, each of which proves Mille’s unparalleled ability to make comfortable and extremely durable high-performance timepieces that continue to attract and inspire women including A new generation of consumers. Since 2005, Richard Mille (Richard Mille) is one of the few watch brands that offer diverse, complex and durable ladies' timepieces.
Over the years, the brand has also established meaningful partnerships with pioneering women around the world, such as the record-breaking Belgian athlete Nafi Thiam and the internationally renowned Hollywood actress Margot Rowe Margot Robbie, who was named one of the 100 most influential people in the world by Time magazine in 2017.Richard Mille RM 07-01 Ladies Gold Carbon TPT
In 2014, Richard Mille launched his first metal strap (made of gold) and displayed it on two ladies' watches: RM07-01 and RM037. Each bracelet is composed of dozens of links, and it takes a total of 65 machine hours to program and manufacture first, and then complete it by hand with 36 titanium spline screws and a gold bifold clasp. The next year, the Swiss luxury watch manufacturer released another hand-made precious metal bracelet called "Open Link". After years of development and experimentation, these belts have achieved ergonomic comfort, and each chain link in it follows the contours of the human wrist very well.
These bracelets are not only in perfect harmony with the glamorous outline of Richard Mille's iconic Tonneau case, they not only extend the brand’s design language, but also extend the relationship with Richard Mille (Richard Mille) The typical image of a modern, powerful woman. Mille said: "No matter how many diamonds the ladies have or their beautiful lines, the inner spirit of my ladies' watches is very delicate. "This is not only our idea of the perfect ladies' watch, but also our idea of the perfect ladies' watch. idea. "
The third bracelet to join the ladies watch strap series is the carbon fiber TPT bracelet, which was brought into the RM 07-01 ladies watch from its men's collection in 2019. The symbolic carbon fiber TPT is an important carbon composite material unique to the brand. After 13 months of conception and design, this bracelet consists of 200 parts and weighs only 29 grams.
For its female clients, Richard Mille swiss replica watches has proven to be a trailblazer as always-equally considerate, if not more thoughtful, in pushing the boundaries of its creativity and technology, just like how it can improve carbon emission rights The trading system elevates the complex structure of the carbon emissions trading mechanism to another level. The technique of setting gems into materials.