Business owners and manufacturers know the impact of their product’s packaging to their consumers. There’s a large selection of packaging and each brand works on their packaging design to ensure it catches the attention of their target consumers. The Lotion Dispenser Pump packaging should reflect the identity and mission of the brand.
Recently, the cosmetic industry has shifted their packaging practices. They have become aware about their environmental impact and the shift of their consumer’s purchasing decision. Thus, the cosmetics packaging industry is choosing sustainable packaging.
Sustainable Packaging for Cosmetics Industry
Packaging has a critical impact in the branding of cosmetic products. Cosmetic packaging is designed in a way it can easily dispense the product. Moreover, containers should have a pilfer resistance to avoid leaks. It should have a seal component that should only be broken once the package is opened for the first time.
Now, there are four components most brand owners look for their product packaging:
Compatibility of their product with the container.
Container’s functionality
Durability and protection it provides to the product, and
Type of container– is it recyclable?
Along the advancement of eco-friendly cosmetics, they shifted their packaging to sustainable ones. The cosmetics industry introduced long-term and reusable containers. They have explored and embraced the advantages of sustainable bottles, bags, boxes, and containers.
Refillable and Reusable Design
Human carelessness is the start of environmental problems– pollution and wastes have damaged nature, more than humans can imagine. As cosmetic brands want to retain their loyal customers, they are strengthening their brand reputation by shifting to packaging that can be refilled and reused.
Refillable containers are one of the solutions for waste issues, reduce production costs, and decrease purchasing price. Most beauty products (e.g shampoo and gels) use this business model.
Use Bioplastics
One of the most common solutions in sustainable packaging is bioplastics which can be recycled. However, it is not widely available.
There are 6 types of plastics you should know about to know whether the manufacturer is using the right material for their sustainable packaging:
PET Plastic – these plastics are often seen in transparent, but some are dyed in different colors. However, these types of plastic containers are used for food and beverage products due to its high impact resistance.
HDPE Plastic – these types of plastics are known for its versatility and durability. It has a good impact and resistance in chemical ingredients.
PVC Plastic – use this plastic container for products that need chemical resistant containers. They are also excellent for hot filled products.
LDPE Plastic –these plastic containers are squeezable and malleable. It is best for cosmetic products that should be dispensed through droppers. They are fairly tough to break. It is recommendable for its durability.
PP Plastic – the polypropylene type of plastic is used by most industries because of its versatility. It has a good resistance from impact and chemicals. More so, the plastic is resistant to hot filled products because of its high temperature tolerance.
PS Plastic – it is not recommended because it is mass produced and highly disposable, it can contribute to waste and pollution. Moreover, it has a low impact resistance.
Other than that there are three plastic conditions you need to check:
Reconditioned – it is the same product and structure that is restored to have the same function and usability.
Regrind – the plastic is made from ground up plastic that is made into entirely new plastics. Most of them come in black.
Virgin Resin – they are previously unused racing, it is mostly used for food and beverage products.
Always go for packaging manufacturers that provide the best for your product and brand reputation. Be partners with a manufacturer that has a research and development team. Nothing beats a packaging that has undergone research and innovation. It will surely enhance the performance and satisfactory rate of your product.
Final Thoughts
Packaging has the most effective role to cope with the changes of the industry’s needs. The cosmetic packaging industry is aligning their products to eco-friendly practices. As the global market of cosmetics is highly lucrative, there is an intense competition among the cosmetic manufacturers. That’s why they are conscious with their containers as there are certain factors wherein the product packaging affects the consumer’s purchasing decision.your own to give your brand its identity.
We offer all kinds of cosmetic packaging, such as PET Cosmetic Bottle, please consult us if you have any questions.