For Donohue this illustrates what he terms the "transformation happening in how young people consume content and the way it's getting." Brands are benefiting from 2k22 mt this which implies that esports can be "a fantastic opportunity for partners, for example communicating with people who are younger and may not be on conventional channels."The NBA is learning too about this demographic and what they'd like to experience. Donohue states that esports is different than traditional sports in that they enjoy the power and voice of the fans.
Twitch chat features that appear on Twitch broadcasts is an illustration of this. "The Twitch chat is constantly going and we're monitoring that certain to remain in contact with our viewers However, it's also a great tool to get immediate feedback, and we're making adjustments to our shows... we're talking about "hey the viewers want this angle, and they need this behind-the-scenes content." Then, when we make the adjustments and give credit to the fans for it and they love the change." This taps into the idea that Donohue states is "almost becoming a demand for young consumers. Their expectation is that you're actively listening."
The NBA 2K League does not require adhering to traditional limitations
The biggest advantage for the NBA 2K League has is that it can be played anywhere by any player. This is not just a benefit for the new draft system but also allows for international markets to be discovered. Although the NBA has made a lot of efforts to advertise its brand internationally, it has only had the opportunity to play a few games in cities like Paris, London, and China. The long-rumored dream of international divisions is just this, a fantasy.
In the case of NBA 2K League, there is no limit to the game. "There's plenty of greenfield the future, in terms of expanding internationally and growing the game in the world" Donohue elaborates. The Gen.G Tigers of Shanghai an international team that is part of the NBA 2K League, was received into the league this season. They also conducted tryouts at Seoul, Hong Kong, and London. "We're determined to get international players that we are aware of." Donohue says. "It's certainly a major part of our strategy to have a European division as well as an Asia Pacific division," before saying "it's an issue of when, not when."
It's more than reaching international audiences. When the coronavirus epidemic hit, Donohue explains the NBA 2K League's plan for this season was "getting more into our local communities, and bringing the 2k League experience to our teams and to their supporters locally." The Warriors have demonstrated what that could look like during their training camp, where players having fun cheap mt nba 2k22 playing the NBA 2K game, which was played in the Chase Center's massive scoreboard.
