Organic SEO:
Organic SEO includes the four types – User Interaction Signals, technical SEO, off-page SEO, and on-page SEO. You need to understand all these categories to get the best results from your website optimization actions.
Paid Search Engine Marketing:
Paid Search Engine Marketing is similar to organic SEO only difference is that it includes PPC (Pay Per Click). We can, therefore, communicate that Paid Search Engine Marketing is a shape of paid SEO.