The opportunity for
AR / VR based digital marketing service providers in healthcare sector is
projected to be worth USD 3 billion by 2030 at significant CAGR of 26%
claims, Roots Analysis
Report Keywords- Healthcare, Digital
Marketing, Healthcare
Digital Marketing, Pharma, Biotech
Given the present
scenario, many stakeholders are adopting such advanced marketing strategies to
drive better consumer engagement through the use of immersive and interactive
technologies
Roots Analysis has announced the
addition of “AR /
VR based Healthcare Digital Marketing Service Providers Market,
2020-2030” report to its list of offerings.
Over time, various
pharma players have taken advantage of these immersive technologies for
education, training as well as marketing, purposes. These technologies have
been demonstrated to be capable of driving better customer engagement, and
generating useful insights based on their expectations and purchase behaviors. Given
the increasing demand for immersive technologies in the healthcare and pharma
marketing, several stakeholders are expected to forge alliances with AR / VR
service providers in the foreseen future. Owing to the rising interest of big
pharma players in this domain, we expect an escalated industry-wide adoption of
such technologies.
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and 70+ tables, please visit this -
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Key Market Insights
More than 125 companies claim to offer different AR / VR
based digital marketing services to the healthcare and pharma industry.
The majority of
players engaged in providing AR / VR based digital marketing services to the
healthcare and pharmaceutical industry are small-sized companies (63%), followed
by mid-sized (32%) and large players (5%). In addition, majority (38%) of the
players were established during the period 2011-2015.
Several big pharma
players have taken significant strides in in the field of AR / VR
These instances are either
by collaborating with digital marketing service providers or through
development of in-house capabilities. Majority (18%) of the instances were
recorded in the year 2018.
More than 350 industry players have been identified as
likely partners for AR / VR based digital marketing service providers
The potential strategic partners have been
identified by evaluating more than 4,500 industry sponsored clinical trials (including phase I / II,
phase II and phase II / III trials), and have been analyzed based on our
proprietary scoring criteria.
Currently, a
significant proportion (57%) of service revenues is generated from AR based
digital marketing projects
In 2020, VR based
projects are anticipated to contribute to 42% of the overall market share. It
is worth mentioning that, in the foreseen future, service revenues generated
through MR based technologies are anticipated to grow at a CAGR of 5% till
2030.
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visit this -
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Key Questions Answered
§
Who are the leading
players offering AR / VR based digital marketing services?
§
Which immersive
technology, AR or VR, is likely to witness greater adoption in the immediate
future?
§
How have big pharma
players used AR / VR to create interactive and immersive experiences for their
consumers?
§
Which companies are
potential strategic partners for AR / VR based digital marketing service
providers?
§
What are the factors
that are likely to influence the evolution of this market?
§
How is the current
and future opportunity likely to be distributed across key market segments?
The USD 3.04 billion
(by 2030) financial opportunity within the AR / VR based healthcare digital
marketing service providers market has been analyzed across the following
segments:
§
Type of Technology
AR
Based Services
MR
Based Services
VR
Based Services
§
Type of product
Hardware
Software
§
End-User
Large
Companies
Small
and Mid-sized Companies
To
request for customize Report -
https://www.rootsanalysis.com/reports/healthcare-digital-marketing/request-customization.html
§
Key Geographical Regions
North
America
Europe
Asia-Pacific
Rest
of the World
The report features
inputs from eminent industry stakeholders, according to whom, a significant
increase in adoption of AR / VR based digital marketing services is anticipated
in pharmaceutical industry, in the foreseen future. The report includes
detailed transcripts of the discussions held with the following experts:
§
Dhananjay Arora (CEO, Kwebmaker)
§
Pritam Sahu (Director, Unanimity Information & Technology)
The research includes
detailed profiles of key players engaged in this domain; each profile features
an overview of the company, recent developments and an informed future outlook.
§
ARWorks
§
CG Life
§
CubeZoo
§
Impact XM
§
INVIVO Communications
§
Mirum
§
Pixacore
§
Random42
§
Quast Media
§
Tipping Point Media
§
vStream
For additional details, please visit
https://www.rootsanalysis.com/reports/view_document/healthcare-digital-marketing/323.html
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About Roots Analysis
Roots
Analysis is one of the fastest growing market research companies, sharing fresh
and independent perspectives in the bio-pharmaceutical industry. The in-depth
research, analysis and insights are driven by an experienced leadership team
which has gained many years of significant experience in this sector. If you’d
like help with your growing business needs, get in touch at
info@rootsanalysis.com
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Analysis Private Limited
Gaurav
Chaudhary
+1
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ben.johnson@rootsanalysis.com
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