The design improved over the years, but the name stuck

  • Sterling's first collection with New Balance since officially joining the brand in 2021, 'Shadow of My Dreams' consists of a new balance france paris, a Furon V6+ boot and a capsule of special apparel. The 327 combines dark grey and black with a small hit of red on its tongue, while the Furon V6+ offers up a more sporty contrast of jet black and red. 'You are the creator of your own success' is printed on both pairs' insoles as well.

    Designed by the mercurial Steven Smith, the new balance femme 373 cdiscount had an all-too-brief career in the late 80s before it flamed out and disappeared for three decades. Thanks to Teddy Santis – the all-conquering design don at Aimé Leon Dore who spied the model in a vintage catalogue – the recent retro resurrection encompasses everything that is great about NB in 2022.

    New Balance puts their classic basket new balance 530 homme on ice with this blue and white colourway. Keeping it nice and clean, these snowy sneaks sport frosty blue and cool grey across their suede and mesh upper. The arctic white leather side panels and tongue are offset by slate blue accents in the midsole, heel and integral reflective ‘N’ branding. Finished off with baby blue pops on the eyestay and outsole, this colourway keeps it fresh for all of the icy queens out there.

    New Balance have taken a moment to reflect on their retro running The tough old silhouette has been moulded from a stone-cold grey palette, with a blend of suede, leather and mesh. When the nighttime comes the shoe reveals its true colours as the N logo and mesh panels come to life with popping reflective properties.