The Practical Guide to App Store Optimization (ASO)

  • There are over 2.6 million Android apps in the Google Play store and over 2 million apps in Apple’s App Store, used by approximately 3 billion smartphone users worldwide, which these figures growing every year.To get more news about Android Keyword Ranking Optimization Serve, you can visit official website.

    These are enormous and staggering numbers, especially if you’re a developer trying to get your app noticed.

    How do you stand out in a crowded field of competitors? And perhaps more importantly, how do you get your app to rank high in an App Store search, and make sure it matches the intent of searches in the App Store searches?The key is using strong App Store Optimization strategies for the Google Play and iOS App Store.

    To help your mobile app rank highly in the App Stores and be seen by more potential users and fans, you’re going to need an App Store Optimization strategy.Want to build mobile apps without the usual investment and months of development? The fastest and most affordable way to build a mobile app is to convert your existing site into native mobile apps. At MobiLoud we built three solutions exactly for this – News, Commerce and Canvas. With Canvas, you can convert any type of site into native mobile apps. All your site features work out of the box. Get a free a demo to learn how it works and if it’s a good fit for your site.

    Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results, app developers must use App Store Optimization, or ASO, techniques to get their app to the top of app store search results. It can be seen as effectively App Store SEO.

    Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithms for SEO, are not actually known, and change regularly.However, we do know that certain things affect your App Store rankings more than others.By taking advantage of this these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads.We highlighted how a strong, relevant title can improve your ASO in this post, with an example of how to make your app title relevant. In fact, including a keyword or two in your app’s title can help you rank at least 10% higher than if you didn’t include one.

    Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users.The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO.

    Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking.